Icecast Streaming Media Server

[Anonymous]

I am looking for an ad insertion solution for terrestrial radio stations I webcast.

From what i read there are several ways of doing this. I know some insert non audible tones at source for syncronization and then there are solutions like SOS from simplecast. These solutions replace or overlay the ads at souce point, so all players get the same ads. This could work for me but there has to be different ways like doing it at the server or at the player directly.

How is people doing this?

Thaks

MC

[Anonymous]

I can't believe nobody is interested in developing this subject.. How do you make money out of your streams then?

MC

[karlH]

It's obviously not something that many are interested in, although I can see why you would want it.

karl.

[Anonymous]

Yes, I hope it is not too evil to try to get some ROI.

Then I guess you can't help me?

thanks,

M.

[Anonymous]

I guess then Icecast is not made/used for real comercial aplications.

From the lack of interest in getting ROI using adinsertion with icecast I could assume that this project is only being used by hobbists or just small non-profint organizations. Or maybe people with ad insertion info just don't want to share.

thanks anyway.

[karlH]

We generally develope icecast based on what people request, and if it's feasable for us to do. Ad insertion will probably require format knowledge so only ogg streams would work for us I guess.

karl.

[liteFun]

I know only one way for ads, and it is to put them to player and stream between songs..

[Anonymous]

Manuel,

I think the reason you don't see much about ad insertion is the separation of responsibilities.

Icecast is a transmission method. I equate it to the transmitter on top of our radio station. It doesn't create content. It broadcasts it.

I think that the ad insertion should and would be handled during the creation of your content. I don't know about anyone else; but we run a few pieces of software in our process.

1. We use a scheduler. It builds the playlists. It handles the mix of the music, PSA's, sponsors, and such.

2. We use a control software to actually runs the station. It works from the logs produced from the scheduler. It actually plays the music. It facilitates the on-air staff for voice-overs, and it sends the audio feed to the board through several sound cards.

3. We use an encoder. This converts our regular broadcast into several types of streams. This uplinks to the Icecast server for delivery.

4. We run Icecast as the final part. The public connects to Icecast. It does the heavy lifting part of the streaming.

I think you're looking for the feature in the wrong place. Icecast isn't meant to provide your content production; and that's where ad insertion belongs.

What are you using to produce your content? Maybe we can help you there?